A challenge: balance between usefulness, usability and desirability
It was somewhat challenging to try and keep this minimal and simple but mainly practical, since banks are often known for their complexity or confusion. The less, the better. In order to make a good user experience, it is important to bear in mind to implement as few call-to-actions as possible. The Kite-Bank App is meant to be genuinely intuitive for any user.
Design-wise, this is also an attempt to bring more playful colors – but not too much nor too vivid – amidst the old-school and old-fashioned bank designs. It could suit a startup company as such. The initial emotional response the user should get is an an up-to-date, authentic, modern and inviting application to try and use, and this would as well extend to the company’s image and relationship with the customer.
As far as I am concerned, working on this concept was very entertaining because you need to push your imagination and creativity from scratch, lay out and organize your ideas for them to make sense into an actual usable product.